Google's Search Market Share Shoots Back to 67%

by Jessica Lee in Search Engine Watch

Google is once again gathering more search market share and remains the uncontested top search engine in the U.S. In July comScore reported that Google's market share shot back to 67 percent after having fallen below that mark three months ago.

ComScore's monthly analysis showed Google is up 0.3 points from June and 0.2 percentage points from July 2012.

Yahoo CEO Marissa Mayer earlier this month said "Search is far from over," but Yahoo hit yet another new low, declining 0.1 percentage point in July at 11.3 percent. Compared to July 2012, that's nearly 2 percentage points less than its 13 percent share.

And while it appeared that last month, Yahoo and Bing were merely trading market share, Bing didn't gain from Yahoo's loss in July. Bing's share stayed the same from 17.9 percent in June. This is up more than 2 percent, however, since the 15.7 percent market share it had in July 2012.

More @ Search Engine Watch

Why Apple's alliance with Yahoo makes sense

by Sterling Wong in USA Today

Last week, the Wall Street Journal broke the news that Apple and Yahoo were in talks to deepen their mobile-services relationship,

The partnership is mutually beneficial because it allows Yahoo to improve its presence in mobile, and it allows Apple to distance itself from rival Google, said Sterne Agee analyst Shaw Wu in a report. Additionally, Yahoo data already powers native iOS stock and weather apps on iPhones and iPads

Read Full Story @ USA Today