Tuesday, January 17, 2012

ARM: Intel Is Finally Good Enough for Smartphones, but ARM Is Better - X-bit labs

ARM: Intel Is Finally Good Enough for Smartphones, but ARM Is Better - X-bit labs:
Chief executive officer of ARM Holdings, a leading developer of mobile microprocessor technologies, said that Intel Corp.’s latest Medfield system-on-chip is “good enough” for smartphones and the company considers Intel a “serious competitor”. But ARM claims that Intel will never be a leader of the mobile chip market since power consumption of its chips is just too high.
“It is inevitable Intel will get a few smartphone design wins – we regard Intel as a serious competitor. Are they ever going to be the leaders in power efficiency? No, of course not. But they have a lot more to offer,” said Warren East, chief executive officer of ARM, in an interview with Reuters.
ARM continues to offer both energy-efficient and cost-efficient designs for a broad amount of mobile devices, from simplistic feature phones to powerful media tablets. At present ARM architecture is licensed by 275 chipmakers. Intel’s one Medfield chip will not change the trend, moreover, since it still consumes more power than ARM-based system-on-chips, it will not find broad adoption due to battery life constraints it brings.
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