Mac sales growth stalls -- here's why Apple doesn't care

Mac sales growth rate (Graph by Computer World)

By Gregg Keizer in Computer World

Computerworld - Apple's Mac has been punished by shifting consumer tastes just as has the overall PC industry, data from the company's earnings statements show.

But in the end, Apple may not care.

"I think PC, and Mac, volumes will continue to shrink as this trend grows stronger," said Sameer Singh, an analyst at Tech-Thoughts. "But Apple is positioned well to take advantage of it."

Over the past four quarters, Mac sales gains have languished at 7% or less, and over the last three, at 2% or less. The worst was the fourth quarter of 2012, when Mac sales were down 22% compared to the same period the year prior.

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