Thursday, February 3, 2011

AMD: New Processor Will Turn Netbooks Into Notebooks

Originally Posted On Jakarta Globe:

by Shirley Christie | January 30, 2011
The world’s second-largest maker of computer microprocessors says it is intent on revolutionizing the popular but underpowered netbook with a new processing unit that will give it the same computing and graphics specifications as full-sized notebook computers. 

US-based Advanced Micro Devices says its accelerated processing unit (APU), developed after its acquisition of ATI Technologies, the Canada-based maker of graphics processors and motherboard chipsets, targets the ultrathin and mini-laptop market and will eventually make the term netbook obsolete. 

“We believe that name is going to go away, because it is really a notebook that happens to be 10 inches, but now with a full high-definition video experience, whether you’re looking at content on the Internet, doing social networking or watching Blu-ray movies,” Benjamin J. Williams, AMD’s corporate vice president and general manager for Asia Pacific, said last week on the sidelines of AMD Fusion Tech Day in Singapore. 

“It’s a supercomputer on a laptop that has all-day battery life.” 

With the advent of its new APU, the company could be in a position to grab market share away from Intel, the world’s biggest microprocessor manufacturer, whose Atom series of processors is used in most netbooks. 

Netbooks are distinguished from regular notebooks in that they have a screen size of 10 inches or smaller. Their compact size and lower cost have made netbooks popular, although these benefits come at the expense of the better processing power, graphics capability, hard disk capacity and screen resolution of full-sized notebook
s.


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