Advanced Micro Devices hasn’t had much to brag about in recent years,
particularly in chips for laptop computers. But the company’s latest
offerings, known by the code name Trinity, are starting to generate a
buzz.
The company, long underdog to market leader Intel in microprocessors, fell behind in the technology race–particularly when it comes to the power consumption of its chips, a key attribute affecting battery life in notebook computers. Intel hopes to stay ahead with faster new chips of its own, dubbed Ivy Bridge, and get computer makers to place them in new-wave laptops it calls Ultrabooks.
But analysts say Trinity–which will be formally announced Tuesday–continues AMD’s edge over Intel when it comes to built-in circuitry that manages graphics, a legacy of its 2006 acquisition of ATI Technologies. And the new chip line comes with noticeable improvements in power consumption, packaged in a way that will work in extra-thin laptops akin to Ultrabooks.
More @ The Wall Street Journal
The company, long underdog to market leader Intel in microprocessors, fell behind in the technology race–particularly when it comes to the power consumption of its chips, a key attribute affecting battery life in notebook computers. Intel hopes to stay ahead with faster new chips of its own, dubbed Ivy Bridge, and get computer makers to place them in new-wave laptops it calls Ultrabooks.
But analysts say Trinity–which will be formally announced Tuesday–continues AMD’s edge over Intel when it comes to built-in circuitry that manages graphics, a legacy of its 2006 acquisition of ATI Technologies. And the new chip line comes with noticeable improvements in power consumption, packaged in a way that will work in extra-thin laptops akin to Ultrabooks.
More @ The Wall Street Journal
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